Local Professional

My Business Has a Facebook Page, Now What? Practical Facebook Marketing Strategies That Work
Event on 2012-02-14 09:00:00
You started a Facebook page for your business – and there it sits. You’re not quite sure what to do with it, but you know social media marketing is important because “everyone” says it is. So, surely your page is having a positive impact on your business, right? Wrong.

Having a Facebook page doesn’t mean that you’re engaging in social media marketing. Sure, you need to have a page first – but that’s just the beginning. It’s what you do with the page that you have created that matters.

Effective social media marketing is about relationship building, engagement, and expanding reach through viral marketing potential. It requires strategy, a solid understanding of consumer behavior regarding social media consumption, a willingness to engage and consistency.
Learn Effective Facebook Marketing Strategies

Attend My Business Has a Facebook Page, Now What? Practical Facebook Marketing Strategies That Work and find out how to develop and implement effective Facebook marketing strategies for your business from an experienced social media marketing professional.

Topics covered in this social media marketing seminar include:

Facebook Pages for Business: Why they Matter
Facebook Marketing Strategy Options: Choosing the Right Ones
How to Create a Facebook Marketing Content and Engagement Plan
Realistic Expectations for Facebook Marketing
Tracking Your Facebook Marketing Efforts and Successes
Organic Fan Base Growth Versus Pay-per-click Advertising
Integrating Facebook Marketing Strategies Into Your Overall Marketing Plan
Facebook Marketing Pitfalls: What Are They and How to Avoid Them

Advance Registration is Required

About the Trainer

Mary Gormandy White, Social Media Marketing Expert
Mary Gormandy White, M.A. is an experienced social media marketing professional with expertise in campaign management. She has taught classes and seminars on this topic for a variety of companies throughout the U.S. and provides social media marketing services for a number of local and national businesses, including the online media company LoveToKnow.com. She oversees public relations and human resource management consulting services for MTI Business Solutions and is the author of 101 Successful PR Campaign Tips and 101 Human Resource Management Tips in the LifeTips book series.

at Mobile Technical Institute
1301 Azalea Road
Mobile, United States

PROFOUND: The Search Engine Marketing Course
Event on 2012-03-06 09:00:00
Eight out of ten online transactions begins with a Google search, so mastering what it takes to get in front of searchers is vital to every marketer. This course will give you the skills, methods, and insights to maximise your online exposure, pump up your click-throughs, and increase your conversion rates.

Search Engine Marketing, including SEO (Search Engine Optimization) and PPC (Pay Per Click), is an essential activity in every business.

In this course, you’ll learn how to optimise your web pages for best search engine rankings using customer-centricity and usability as cornerstones of your digital presence.

You’ll also get hands-on with paid search advertising on Google and Bing, and explore how to maximize your pay per click return on your investment. You’ll learn how to measure and optimise campaigns, and how to architect productive paths to online conversion.

What gets covered:
• SEO (Search Engine Optimization)
• PPC (Pay Per Click)
• How to produce powerful search engine rankings
• Customer-centricity and usability
• Hands-on with paid search advertising on Google and Bing
• Maximize pay per click ROI
• R500 Google AdWords credits
• How to measure campaigns
• Productive paths to online conversion

The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey’s primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer.

Participant feedback:

‘LIFE AND BUSINESS MODEL CHANGING EXPERIENCE. THANK YOU GODFREY – this has been an awesome experience….I am inspired.’ J. Davies

‘Great overview of what SEO means and requires. Removes the myths related to SEM and supplies great clarity into the ins and outs of its capabilities.’ G. Colyn

‘Great balance of technical, theoretical and practical advice & content. Good presentation and content book to refer back to.’ K. Andersen

‘It is a very important aspect to any business online to ensure you are keeping on track with regards to strategy, and understanding the web traffic needed for conversions.’ H. Smithard

‘Course is simple. Godfrey is an expert in the field. Was a little nervous with all the "black hat" stuff out there, but he knows what he is doing. Touches on a wide range of marketing strategies, up to date in terms of hottest trends etc. On top of what is happening. Really NB in industry that moves and changes so quickly.’ M. Colyn

‘It was informative and enlightening. Powerful in its simplicity. Godfrey is thorough and very knowledgeable, approachable and flexible.’ T. Springhall

Britefire (Pty) Ltd. (www.britefire.co.za)

A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training.

South African companies who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank.

Globally, we've worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.

at The Winchester Hotel
221 Beach Road, Sea Point
Cape Town, South Africa

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